Fans, Friends & Followers
Extra Stuff
Lisa Genova
Novelist (and neuroscientist) Lisa Genova started spreading the word about her first book, Still Alice, on a Web site and blog before she’d even published it. The first edition was self-published through iUniverse in 2007. But Still Alice was later picked up by Simon & Schuster, and in January 2009 it landed Genova on the New York Times’ best-seller list.

I still do occasional workshops and talks about Fans, Friends & Followers, but my more current event list is over here. If you’d like to invite me to speak somewhere, feel free to get in touch using the e-mail address on my bio page.


  • The Conversation: Social Media, Digital Distribution, and the Future of Film - One-day conference at Columbia University on March 27, 2010

  • South by Southwest - Sessions on March 13 and 14, 2010 with ze frank and Gary Hustwit (both featured in the book)

  • ReBoot presentation - Online conference organized by DOCSpace, the home of Canadian documentary, in February 2010

  • South by Southwest Film and Interactive Festival: Moderated panels on audience-building and digital distribution - March 15 & 16, 2009. The audience-building panel featured three people from the book: Jonathan Coulton, Natasha Wescoat, and Burnie Burns.

  • MediaTechTonic: Spoke at this monthly seminar series in Boston for designers, artists, and media makers - March 25, 2009.

  • Independent Film Festival / Boston: Free panel discussion on how filmmakers are building fan bases online - April 26, 2009.

  • The Muse & The Marketplace 2009: Panel discussion about how writers can create a Web presence that works - April 26, 2009.

  • Where Film & Internet Collide: Panel discussion at the Apple Store SoHo - June 8, 2009

  • Cultivating an Audience & A Business Model: Webinar hosted by PermissionTV - June 9, 2009

  • Silverdocs Silver Session workshop on “Building Big Audiences and Generating Revenue in the Digital World” - June 17, 2009

  • Los Angeles Film Festival: Moderating a panel on digital distribution at the fest’s Financing Conference. June 20th, 2009.

  • DIY Days Philadelphia: Presenting on Fans, Friends & Followers - August 1, 2009

  • National Alliance for Media Arts & Culture National Conference: Workshop on “Cultivating Audience & Generating Revenue in the Digital Age” - August 28, 2009

  • Boston Book Festival - Session on October 24, 2009

  • Distribution U. with Peter Broderick - One-day workshop on marketing and distribution at USC on November 7, 2009

  • Fans, Friends & Followers: Building Audiences in the Digital Age - Evening workshop at BAVC in San Francisco on December 1, 2009 (Video is available in two parts: Part 1 and Part 2)

  • Fans, Friends & Followers: Building Audiences in the Digital Age - Workshops in Halifax, Nova Scotia and Montreal, Quebec on January 13 and 18, 2010

  • Fans, Friends & Followers: Building Audiences in the Digital Age - Workshop in Liverpool, England, sponsored by FACT on January 27, 2010

  • Lower Line