Fans, Friends & Followers
Extra Stuff
Michael Buckley
Michael Buckley developed on of the most popular shows on YouTube, “What the Buck.” Though he was earning a reported six figures annually from YouTube advertising revenues, he didn’t quit his day job until late 2008, when he signed a development deal with HBO Labs.

Fans, Friends & Followers is divided into three sections: an opening essay that lays out some of the “new rules” for using digital tools to build a fan base and an economically-viable creative career; a set of 30 interviews with filmmakers, musicians, writers, visual artists, and others who have been in the forefront of this revolution; and a “toolbox” at the end that explores the business models, sites, and services artists are using to build a solid foundation for their work.

Table of Contents

Understanding the New Rules: Building an Audience and a Career in the Digital Age

Table: Defining the Terms

Introduction to the Interviews

Film & Video

Michael Buckley: Creator of “What the Buck”

Mike Chapman: Animator and Writer, “Homestar Runner”

Ze Frank: Multimedia Artist and Creator of “theshow”

Curt Ellis: Documentary Producer and Writer, King Korn

Michael “Burnie” Burns: Creator of “Red vs. Blue”

Sandi DuBowski: Documentary Filmmaker, Trembling Before G-d

Gregg and Evan Spiridellis: Co-Founders, JibJab Media

Timo Vuorensola: Science Fiction Director, Star Wreck

Steve Garfield: Videoblogger

Robert Greenwald: Documentary Filmmaker, Iraq for Sale

M dot Strange: Animator, We Are the Strange


Jonathan Coulton: Singer-Songwriter

Damian Kulash: Singer and Guitarist, OK Go

DJ Spooky: Composer, Writer and Multimedia Artist

Jill Sobule: Singer-Songwriter

Richard Cheese: Singer

Chance: Singer-Songwriter

Brian Ibbott: Host of the Podcast “Coverville”

Visual Arts

Natasha Wescoat: Painter, Designer and Illustrator

Tracy White: Comics Artist, “Traced”

Matt W. Moore: Artist and Graphic Designer

Dave Kellett: Comics Artist, “Sheldon”

Dylan Meconis: Graphic Novelist, “Family Man”


Sarah Mlynowski: Novelist, “Magic in Manhattan” series and Me vs. Me

Brunonia Barry: Novelist, The Lace Reader

Lisa Genova: Novelist, Still Alice

Kris Holloway: Non-Fiction Author, Monique and the Mango Rains

Comedy & Magic

Eugene Mirman: Comedian and Writer

Dan and Dave Buck: Pioneers of Extreme Card Manipulation

Mark Day: Comedian and YouTube Executive


Exploring the New Business Models

Power Tools for Audience-Building, Collaboration and Commerce

Supplemental Reading


About the Author

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